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Guide you through the steps of an SEO competitive analysis. Download the free SEO Competitor Analysis template Now that you've made it to the end, you're ready to perform your own SEO competitor analysis!For a quick analysis, taking a look at one or two queries, links, or SERPs may suffice. For a deeper dive, you'll likely want to export everything into a spreadsheet so you can sort and filter larger datasets.The actual form of your competitor analysis will vary, but we've set you up with a sample set to get you started: If you haven’t already, download the spreadsheet by clicking hereFollow the instructions to gather dataReplace the sample data with your ownSort, filter, and customize to your needsFor a more rudimentary SEO competitor analysis, you don't need any special tools - your eyes and Google are enough to get you started. But if you really want to unearth actionable insights, it helps to have a worthwhile all-in-one SEO tool at your disposal. A software suite with a keyword data and a substantial link index works best. To illustrate these points, this guide uses Moz Pro. If you don't have a Moz Pro account, feel free to take a free trial for 100% access for up to 30 days. This will easily give you all the data you need to complete an effective SEO competitor analysis! Surpass the competition with Moz Pro Discover your true competition, find opportunities, and track your progress against competitors with a 30-day trial of Moz

Skip to content Moz logo Menu open Menu close Products Moz Pro Moz Pro Home Moz Local Moz Local Home STAT Moz API Moz API Home Compare SEO Products Moz Data Free SEO Tools Learn SEO Beginner's Guide to SEO SEO Learning Center Moz Academy SEO Q&A Webinars, Whitepapers, & Guides Blog Why Moz Agency Solutions Enterprise Solutions Small Business Solutions Case Studies The Moz Story New Releases Log in Log out Products Moz Pro Your all-in-one suite of SEO essentials. Moz Local Raise your local SEO visibility with complete local SEO management. STAT SERP tracking and analytics for enterprise SEO experts. Moz API Power your SEO with our index of over 44 trillion links. Compare SEO Products See which Moz SEO solution best meets your business needs. Moz Data Power your SEO strategy & AI models with custom data solutions. Free SEO Tools Domain Analysis Get top competitive SEO metrics like DA, top pages and more. Keyword Explorer Find traffic-driving keywords with our 1.25 billion+ keyword index. Link Explorer Explore over 40 trillion links for powerful backlink data. Competitive Research Uncover valuable insights on your organic search competitors. MozBar See top SEO metrics for free as you browse the web. More Free SEO Tools Explore all the free SEO tools Moz has to offer. Learn SEO Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. On-Demand Webinars Learn modern SEO best practices from industry experts. How-To Guides Step-by-step guides to search success from the authority on SEO. Moz Academy Upskill and get certified with on-demand courses & certifications. SEO Q&A Insights & discussions from an SEO community of 500,000+. Blog Why Moz Small Business Solutions Uncover insights to make smarter marketing decisions in less time. Agency Solutions Earn & keep valuable clients with unparalleled data & insights. Enterprise Solutions Gain a competitive edge in the ever-changing world of search. The Moz Story Moz was the first & remains the most trusted SEO company. Case Studies Explore how Moz drives ROI with a proven track record of success. New Releases Get the scoop on the latest and greatest from Moz. Log in Moz Pro Moz Local Moz Local Dashboard Moz API Moz API Dashboard Moz Academy Avatar Moz Home Notifications Account & Billing Manage Users Community Profile My Q&A My Videos Log Out SEO Learning Center Mobile SEO Learn how to convince search engines that your content is a great match for queries performed on mobile devices. Featured Resources Popular Articles The Latest From The Blog

MozBar is your all-in-one research assistant The Moz SEO toolbar is a free extension for Chrome that gives you instant access to metrics like Page Authority, Domain Authority, and Spam Score. Quickly access and compare link metrics, analyze on-page elements, review ranking keywords, and more — all without opening another browser tab. Easily assess any website’s authority and strength Activate the SEO toolbar to see metrics live as you surf the web or dive deeper with the extension dropdown. Get a better understanding of a site’s ranking ability and brand strength with link data and Moz proprietary metrics like: Domain Authority A Moz metric from 1-100 that predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics. Page Authority A Moz metric from 1-100 that predicts how well a page will rank in Google based on a machine learning algorithm of link metrics Brand Authority™* A score developed by Moz that measures a domain’s total brand strength as a 1-100 score. Spam Score* Represents the percentage of sites with similar features we've found to be penalized or banned by Google. Link counts Powered by our link index, see linking root domains, external followed links, inbound links, and total link counts as you browse the web. Ranking Keywords* Powered by our Keyword Explorer tool, see what keywords a site is already ranking for. Compare key metrics side-by-side Enable SERP Overlay to see link metrics, Domain Authority, and Page Authority while viewing any Google SERP. Easily compare top-ranking sites for any query and export the first page of results to CSV for deeper analysis. Review schema markup of any page Verify that your schema is correctly formatted and easily parsed. Check what markup is used on competitor pages and analyze their schema implementation for insights. Access your favorite Moz tools right in MozBar Access compressed versions of two of our most popular tools right in MozBar. Domain Overview* Allows you to further analyze any domain or page to see metrics like Domain Authority, Brand Authority, Page Authority and more for the specified country. Ranking Keywords* Displays the top 25 ranking keywords for the viewed page, along with Difficulty and monthly volume. Export this data to compare to other pages and spot opportunities for rankings improvements or content creation. *MozBar premium features available with a Moz Pro subscription Download MozBar for free and start doing

The Moz 30 Day free trial offer is live!Moz believes in fair offerings and that’s why their 30-day free trial lets you explore their premium plans before deciding.Don’t wait any longer, grab your free Moz Pro trial now.What Are the 2 Types of Free Trials Offered by Moz? 4.9 out of 5 stars found from 989 votes Active Trials 2 Trial 30 Days Moz Free Trial [Standard Plan] Trial Type: Moz StandardDuration: 30 DaysNote: Only for new usersHighlights: 1 User, 3 Tracked Sites, 300 Keywords, Keyword Research, Backlink Analysis, Competitor Analysis, MozBar Premium, Site Tracking, and more. Valid till December 31, 2024 Trial 30 Days Moz Free Trial [Medium Plan] Trial Type: Moz MediumDuration: 30 DaysNote: Only for new usersHighlights: 2 User, 10 Tracked Sites, 1500 Keywords, Keyword Research, Backlink Analysis, Competitor Analysis, MozBar Premium, Site Tracking, Branded Reports, Report Templates, and more. Valid till December 31, 2024 Moz Pro offers a free trial on its two most popular plans: Standard and Medium. The process to claim both free trials is quite similar.In today’s demonstration, I’ll show you how you can claim a 30-day trial for the Moz Pro Standard plan.Step 1: Unlock Moz Pro TrialClick here to unlock and visit the Moz Pro trial landing page. This is the first step you have to perform.On this page, you’ll find 2 free trial plans available. You need to choose the Moz com free trial plan that suits your needs. For this example, I’m selecting the “Try it Free” option under the Moz Standard plan.Step 2: Free Signup to MozNext, to begin a trial, you have to create a fresh Moz account or login to your existing one.Step 3: Update Billing InformationHere you have to fill in the billing details, don’t worry you don’t need to pay anything at this moment. This is just for the record.Step 4: Claim a Moz Free TrialAfter completing the billing process, all you need to do is submit your trial application, and your free trial will begin.Remember, you’ll need a credit card to start the Moz free trial. Don’t worry, you won’t be charged unless you continue using Moz after the 30-day trial period ends.Moz clearly mentions the trial’s ending date, making it easy for users to decide whether to continue or cancel the trial in timeWhat Next: Things to Perform After Grabbing a Moz Free Trial?During your 30-day Moz trial, it’s important to explore its features thoroughly. Here are five key actions to help you maximize your experience:1.) Perform Competitor Research using Moz Link Explorer:Once you start a trial, First tool you have to utilize is Moz Link Explorer.After entering a website’s URL, you’ll receive a detailed report on its link profile. Key features include “Domain Authority (DA)”, which measures overall site strength, allowing you to compare your score with competitors to identify ranking potential. The Linking Domains metric shows how many unique sites link to you, helping you benchmark against competitors. “Top Pages” reveals the content with the highest Page Authority, showing what’s

Driving backlinks for competitors. The “Spam Score” assesses how spammy a site’s backlinks might be, providing a quick indication of link quality. Lastly, “Link Intersect” finds sites linking to competitors but not to you, offering valuable link-building opportunities. Link Explorer is a reliable tool for tracking and growing your site’s backlink profile.2.) Find Keyword Ideas:The Keyword Research tool is one of the most commonly used tools in SEO. If you’re using Moz trial to gather keyword ideas, you should make the most of it.Moz Pro Keyword Explorer can help you extract:Monthly search volumeKeyword difficultyPriority ScoreOrganic CTRKeyword ListsMore3.) Site Audit ActionYou can audit your entire site using Moz Site Crawl feature without spending any money, identify errors, and take action on them.Moz’s Site Crawl is a built-in SEO audit feature that combines powerful functionality with an easy-to-use interface. It categorizes issues into groups like “Critical” and “Warnings,” helping you prioritize and fix key technical SEO problems quickly. Beyond basic issues like “Page blocked by Robots.txt,” it dives deeper into Content Issues, identifying thin, duplicate, or slow-loading content. Make sure to take full advantage of it before your Moz trial expires.4.) Utilize On-Page Optimization toolMoz Page Optimization tool evaluates your on-page SEO and provides actionable insights to help improve your rankings. Entering a URL and a target keyword generates a Page Score that reflects how well-optimized the page is for that keyword. While the score is generally accurate, some recommendations, like warnings about “keyword stuffing,” can occasionally be false positives. 5.) Install MozBar Chrome ExtensionBoth Moz plans’ free trials include access to the MozBar Chrome extension feature.The MozBar is a Chrome extension designed for SEO analysis, offering metrics like Domain Authority and Page Authority directly within search results. For More Details: Visit Moz ReviewFAQs:Can I get a free trial on all Moz Plans?No. Moz only offers a trial on its Standard and Medium plans.What is the duration of the Moz Trial?30 Days.Is a Credit Card required to claim a Moz Pro Trial?Yes.How can I cancel the Moz trial subscription?To cancel the trial subscription follow these steps:1.) Navigate to the Subscriptions page from the Moz dashboard2.) Fill the feedback survey3.) Click Next4.) Click Yes, confirm trial cancellationWhat does the Moz Pro free trial include?The Moz Pro 30 day trial offers access to keyword research, site audits, backlink analysis, rank tracking, and on-page optimization tools to help refine your SEO strategy.What is the pricing of Moz Pro?Moz Pro pricing starts at $31/month for the Starter plan (billed annually) and goes up to $191/month for the Large plan.Why is there a $1 charge on my credit card from Moz?While the free trial is completely free, your card may require an authorization, resulting in a temporary charge of up to $1, which is immediately voided.Explore More:Semrush Free Trial: Active Your 14 Days Trial for FreeMoz vs Semrush: Side By Side ComparisonMoz Alternatives: Try These SEO Tools InsteadFinal Words:Moz Pro is a fantastic tool for boosting your website’s search traffic, and it’s free trial is the perfect