Ad speed

Review the factors that may affect ad serving speed on your networkThe Ad Speed Home workspace provides a snapshot of your network's ad serving speed over the last 30 days. It can help you identify the factors contributing to fast or slow load time and help you find ways to improve latency across your network.To view your Ad Speed Home workspace: Sign in to Google Ad Manager. On the "Home workspace" menu, click and select Ad Speed.Video and mobile app ad serving aren't included on the Ad Speed Home workspace.Your Ad Speed Home workspace measures seconds of load time during the different stages of the creative life cycle. This data can help you learn about the factors contributing to the speed of ad experiences across your inventory.1. Page navigation to tag loaded2. Tag loaded to first ad request3. Creative load timeAd Speed overview metricsFor each metric in the Ad Speed overview card, your network is assigned a grade based on the time it took to load tags, receive ad requests, and render creatives. This grade is an average (weighted by traffic) across inventory types. It's calculated using benchmark comparisons between your network and the 80th percentile load times of a group of technical peer networks similar to your own.You can hover over the grades to find their specific values. The possible grades include: Poor (0% - 45%): Load time is slow when compared to benchmarks. Highly noticeable user-visible latency may occur. Fair (45% - 70%): Load time is slow when compared to benchmarks. User-visible latency may be noticeable to some users. Good (70% - 100%): Load time is fast when compared to benchmarks. Minimal user-visible latency.The following metrics are included in the Ad Speed overview card: Page navigation to tag loaded: The elapsed time from the moment the page began to load until the ad tagging library finished loading. You can directly influence this metric by loading tags earlier in the creative life cycle to reduce user-visible latency. Tag loaded to first ad request: The elapsed time from the moment the ad tagging library finished loading until the initial ad request was sent. You can directly influence this metric by making ad requests earlier in the creative life cycle to reduce user-visible latency. Creative load time: The elapsed time from the moment the ad creative began to load until it completed loading (as determined by the ad’s onLoad event). You

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Core web components are associated with the main Wowza Flowplayer package and provide the building blocks to create the player's user interface. They define the essential components that make up the core player controls, such as volume, seek, play, pause, and fullscreen elements.Plugin components extend the functionality of core components and allow you to customize plugin-specific UI elements. They hook into the parent core element and alter it to achieve a desired effect. For example, the speed or quality selection plugin components can be leveraged to add speed and quality options to the player's core control bar.InfoEach of the plugin components on this page is associated with one of the player plugins. To define a plugin component, you have to configure the player with the associated plugin first.Advertisingflowplayer-ad-uiclasslist - fp-ad-uiparent - player's root elementA container component where ads are rendered.flowplayer-ad-controlsclasslist - fp-ad-controlsparent - flowplayer-ad-uiThe control bar of the ad's user interface component.flowplayer-ad-countdownclasslist - fp-ad-countdownparent - flowplayer-ad-uiDisplays the progress of a linear ad.flowplayer-ad-indicatorWhen used with the Advertising plugin, this component displays an ad counter (ADS 1 / 3) in the bottom left of the player. The counter indicates how many ads remain until returning to the main video content.classlist - ad-indicator (added to the child div element)parent - flowplayer-ad-controlsflowplayer-ad-controls class="fp-ad-controls"> flowplayer-ad-indicator position="1" totals="1"> div class="ad-indicator fp-color-text">ADS 1 / 1div> flowplayer-ad-indicator>flowplayer-ad-controls>flowplayer-ad-countdown duration="10" remaining="7.5224329999999995" class="go" style="--ad-percent-previous:19.971; --ad-percent-complete:22.705;">flowplayer-ad-countdown>With Web Components, you can add your own implementation and register a custom class to override this plugin component. This strategy can be useful when creating an ad-countdown div to display the number of seconds until playback continues. You can adjust the placement of the ad countdown with CSS.flowplayer-ad-controls class="fp-ad-controls"> custom-ad-indicator> div class="ad-counter ad-indicator fp-color-text">ADS 1 / 1div> custom-ad-indicator>flowplayer-ad-controls>flowplayer-ad-countdown duration="10" remaining="3.3467840000000004" class="go" style="--ad-percent-previous:54.733; --ad-percent-complete:60.171;">flowplayer-ad-countdown>div class="ad-countdown ad-indicator fp-color-text">Demo video will continue after 3 secondsdiv>InfoIf you combine the ad countdown with the float-on-scroll functionality, use CSS classes to hide the ad countdown while the player is minimized and in a popped-out state.AirPlayflowplayer-airplay-iconAirPlay icon.classlist - fp-airplayparent - flowplayer-header-right-zoneAudioflowplayer-audio-menuAudio menu.parent - flowplayer-controlChromecastflowplayer-chromecast-iconChromecast icon.classlist - fp-cast-buttonparent - flowplayer-header-right-zoneEndscreenflowplayer-endscreen-interstitialA component rendered at the end of one video and displays multiple video recommendations.classlist - fp-endscreenparent - flowplayer-uiPlaylistflowplayer-skip-previous-iconSkip previous icon.classlist - fp-skip-prevparent - flowplayer-control-buttonsflowplayer-skip-next-iconSkip next icon.classlist - fp-skip-nextparent - flowplayer-control-buttonsflowplayer-playlist-interstitialA component rendered between the end of one playlist video and before the start of the next playlist video. Only rendered if the playlist's config properties advance and delay are true and larger than 0 respectively.classlist - fp-interstitialparent - flowplayer-middleflowplayer-playlist-controlsPlaylist queue controller.Preview Thumbnailsflowplayer-thumbnails-carouselparent - flowplayer-uiA component that renders thumbnails after interactions with the timeline bar.Quality Selectionflowplayer-quality-menuQuality menu.parent - flowplayer-controlShareflowplayer-share-menuShare options menu.parent - flowplayer-header-left-zoneflowplayer-facebook-iconFacebook icon.flowplayer-twitter-iconTwitter icon.flowplayer-embed-iconEmbed icon.flowplayer-link-iconLink icon.flowplayer-share-iconShare icon.Speed Selectionflowplayer-speed-menuSpeed options menu.parent - flowplayer-controlHTML Subtitlesflowplayer-subtitles-menuSubtitles menu.parent - flowplayer-control

May be able to improve this score if you built the relevant creative for the advertiser. You can review the card data as follows: To view data for the last 30 days, click the metrics above the chart. You can view data for one metric at a time. Hover over the line on the chart to view more information about that point. To view a more detailed breakdown of the data in your Ad Speed overview, click Show details and then to expand a metric. To open a report for the displayed metric, click View in reporting.Creative load time by advertiserThis chart displays data for classified advertisers who most contributed to user-visible creative latency on your pages.Classified advertisers appear on our list of advertisers available for setting pricing rules. Any brands belonging to these advertisers are also considered classified. Classified advertisers are only available for programmatic (not tag-based) demand and backfill.These advertisers are sorted by their total contribution to user-visible latency (a combination of impressions served and creative load times). Green bars generally indicate faster load times, while orange or red bars generally indicate slower load times. Hover over any of the bars in the chart to learn more about their distribution.Data is based on Ad Manager Historical data.Fix problems with ad speedIf your ad speed is "Poor" or "Fair," or the latency cost is high, you can run Publisher Ads Audits for Lighthouse to improve the quality.Publisher Ads Audits for Lighthouse provides recommendations for improving ad speed and overall quality through a series of automated audits. Review the Publisher Ads Audits for Lighthouse documentation. Was this helpful?How can we improve it?